Alexander Torrenegra

Founder and CEO of Bunny Inc. and Torrenegra Labs.

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Learning from a failed Endeavor

15th May 2012

If you follow my tweets, you may know that I was applying to become an Endeavor Entrepreneur. Endeavor Global is an organization that helps entrepreneurs unleash their potential by providing a network of seasoned business leaders. Endeavor Entrepreneurs get mentoring from members of the world’s top companies, educational and networking opportunities, and hands-on assistance with the most difficult challenges for startups.

We were invited to apply last year. The application process took hundreds of hours of paperwork, interviews, mentorships, and judging panels. Last week we flew to Cartagena, Colombia, for the Endeavor International Selection Panel (ISP). Finally, the last step of the process. We felt prepared and excited as tons of support and encouragement poured in, cheering us on. Sixteen companies were judged by an independent panel and after hours of deliberation, seven were rejected, including us. Honestly, it was heartbreaking. I failed at pitching my business properly. I let my team down, as well as the members of the Endeavor team that invested innumerable hours helping us. I’ve never dissapointed so many great people at once.

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Why colombia stopped pretending it could copy Silicon Valley

30th April 2014

This article was originally posted in the Wall Street Journal.

I’ve co-founded many startups, most of them based out of Bogota, Colombia. In 2003, we were the first and only startup in Bogota. Today there are hundreds; many becoming very successful. I hear from lots of founders who read TechCrunch and other U.S. based startup blogs, focus on raising capital right away, and try to copy the Silicon Valley startup attitude. However, the startups in Bogota that are becoming successful, including us, didn’t get there from copying the Silicon Valley model. Here is why:

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